THE BRANDING ULTIMATUM
Facing the new world of 1,000 global super gTLD brands
An executive intelligence briefing outlining opportunities and tactical strategies for CEOs, CMOs, CFOs, CTOs, advertising and branding agencies, trademark professionals, academia, city halls and governmental officials and entrepreneurial movers and shakers.
What is this exclusive club of name-identity-might?
What new influencers will dictate as new rules?
Will billion new domain names create marketing ripples?
Why will name identity domination create image imbalance?
Will old and new cyber brands possibly work in harmony?
Why is new knowledge competency so necessary?
What are the top 10 monster marketing trends?
On May 1st 2012 ICANN will release the lists of 1,000 gTLD applicants from around the world.
Each applicant will have enough latent strength for rapid global expansion to shake down old branding rules while creating market domination via name identity.
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This will be largest brand ‘brand name identity adjustment’ revolution since the invention of internet.
A three dimensional space is being created where monster platforms like Facebook, Google, YouTube, and ICANN’s gTLD
platforms all will simultaneously stretch like a canvas over the globe and create brand new experiences for online interactive
communications. The intertwined ‘glocalized multilingulization’ will be the latest frontier where new rules of ‘mass customer
acquisition’ will be tested.
What are the mega changes and what will directly impact your business?
It’s no longer important how much you like or disagree with these issues the fact is these are major tsunamis.
The ‘new internet’ with anew and superior type of naming requirements has arrived. Now the skills lie in navigating
the new landscape and articulating your specific position to achieve the competitive advantages. What will you
gain or lose in these swift races? How can you bring your teams to the same page for better execution with commanding knowledge?
What will you learn?
How to articulate on this topic in a boardroom
How to budget and plan ahead, 2012 and beyond
How to build a core team to optimize the digital space
How to adjust for too many or too few name brands
How to gain targeted advantage during global name identity races
How to deal with new cyber age internet and new naming demands
The Speaker
Naseem Javed is widely recognized as a world-authority on building corporate image and creating global name identities.
He introduced “the Laws of Corporate Naming” in the 80’s and also founded
ABC Namebank in Toronto and in New York, some 30 years ago. Naseem is precise and very clear on
the topic and will lead a bold and a candid discussion all aimed to create the right message to get the right attention of the right people to get right results.
Naseem is a powerful Keynote speaker and has been invited to speak at over 100 of the world’s top conferences. He has been profiled in hundreds of articles around the world. He has also appeared on hundreds of Radio and TV programs, circumnavigated the globe many times and brings an extremely rich international flavor to his work. Naseem has created global name identities which, when combined, receive a turnover of $40 billion USD per annum.
Naseem led teams and personally created the name identity TELUS, CELESTICA, INTRIA, GENNUM, VINCOR, DUPLIUM, INTEQNA, ACRODEX, POLLARA, TRANZUM, ZARLINK and OMNI-TV. He has also helped on global naming complexities clients like IBM, General Motors, Texaco, Honeywell, Bell Canada, KPMG, Bell South, RBH, GENTRA, CENTERPOST, OMNI-TV, Royal Bank, Sasktel, Johnson & Johnson, Air Canada, Radio Shack, Merck, BBDO, Petro Canada, ROGERS, and hundreds more.
New Book: Domination, the gTLD name game, released January 2012.
www.metrostate.com
New Articles: Selected hot topics leading to the start of the global image branding revolution
www.abcnamebank.com
LIVE EVENT
B R A N D I N G U L T I M AT U M
LIVE EVENT AGENDA
TORONTO - SPOKE CLUB - WEDNESDAY MAY 9th 2012
Registration Opens – 8:00 AM
9:00 AM – 10:00 AM – First Session: 60 Minutes
MARKET DOMINATION via NAME IDENTITY
What Are Those 1000 New Super gTLD Name Brands?
A Universe of Billion Untapped Customers
The New Age Battlegrounds & Image Wars
Where Are You Positioned and Why?
What Are New Methods for Customer Acquisition?
Q&A
COFFEE BREAK
10:30 AM - 12:00 AM – Second Session: 90 Minutes
THE NEW MATHEMATICS OF BRANDING
Why Are You Already Overspending?
What Existing Brands May Lose?
What Are the Top Ten Name Identity Issues?
Why Global Ad Agencies so opposed to this?
Who Are The Beneficiaries of Bad Identities?
Q&A
LUNCH BREAK
1:00 PM – 2:30 PM – Third Session: 90 Minutes
FACING BRAND NAME IDENTITY EVALUATION
Why Do Big Names Have Big Problems?
What Are Your Real Trademark Assets?
What Is the True Ownership of Your Name?
Why Not Face the Five Star Naming Standard?
Why Soft Assets Will Dominate Image Positioning
Q&A
COFFEE BREAK
3:00 – 4:00 PM – Fourth Session: 60 Minutes
UNSTOPPABLE BRAND IDENTITY
Are You Ready for Limitless Image Expansion?
The Mass Customer Acquisition Models
One Name One Owner, One Internet One World
New Age Orientation to Global Expansion
Monster Marketing Trends & New Age Internet
Q&A
END
www.aarm.org
Registration Charge
CDN $790.00 per seat
The seating is limited, kindly book seats at your earliest
Booking Seats & Registration Contact:
Kindly visit www.aarm.org
David Skidmore
Event Administration:
AARM
Robert T Stacey
President
www.aarm.org
robertstacey@aarm.org
Tel: 416 561 6841
Content Administration:
AZNA
Kristal Wallis
Kw@azna.com
Speaker:
Naseem Javed
nj@njabc.com