WHAT IS THE AGENDA?
What is so special about gTLD and how does it create market domination via name identity?
Why is one name one owner the most critical strategy for the one internet one world?
How to make gTLD a tool for mass customer acquisition and advance social networking?
How to mobilize a company wide effort to play in this high class global marketing arena?
What are the various types of winning name combinations and how to achieve them?
What are name evaluation requirement to determine who are the winners and losers?
What are the global naming complexities and trends and how should they be tackled?

WHO SHOULD ATTEND?
Corporate leadership in pursuit of market domination via name brand identity
Brand builders, entrepreneurs, marketing and advertising executives
Trademark attorneys expanding their practices in alignment with global branding issues
Mayors of Municipalities looking for tourism and investment via destination branding
Heads of associations developing vertical market certification name brands
Technology and digital strategist, social media architects and communication specialists
Heads of Colleges and Universities, senior government officials and management consultants

WHAT WILL THEY LEARN?
What is the ultimate power of one internet one world and one name one owner?
Why can gTLD become an intricate device for attracting massive customer acquisition?
Why realignment of current name identity will save cost in light of this new age cyber frontier
What will be the new face of globally workable names, trademarks and soft assets
What are the challenges in evaluating a proposed gTLD names; example .car .auto .motor?
What creates a winning combination; .locomoto, .automoto, .udrive, idrive, .ucar .mycar?
What makes market domination via name identity a possibility?

A BRIEF gTLD OVERVIEW 
On June 20th 2011, after three years of waiting ICANN the Internet Corporation of Assigned Names and Numbers, created a global shockwave with their announcement of “new gTLD” to a packed thousand delegate meeting in Singapore. This new type of domain name system called gTLD now for sale offers new level of unlimited global cyber-branding potential. Prerequisites are stringent, and qualified organizations will find this the best tactical tool for creating a long term image presence, mass customer acquisition and acquire market dominance via name identity.
The application fee per gTLD name starts at $185,000, and can easily cost up to $500,000 to integrate. Still, this investment is no more than what large single highway signage costs over a ten-year lease. The gTLD ownership is more about thousands of such luminous cyber structures sparkling over high-density-hyper-information-highways, if played correctly, making it the cheapest and fastest device to achieve global image presence and public mindshare.

CREATING HIGH PROFILE GLOBAL NAME BRANDS:
This is now a complex issue that requires careful thought planning and world-vision strategy in order to achieve maximum positioning in this new cyber branding era. In business, Hilton for example can create dot Hilton, this way they can create many thousands of sub-name-cyber-brand-destinations for each of their properties like rio.hilton or delhi.hilton. It can also take hundreds of services and make them easily available for its global customers, like wedding.hilton, brunch.hilton weekend.hilton, meeting.hilton etc. ABC Namebank’s study indicates some 18,700 businesses and organizations worldwide could build parallel gTLD roots and registries to create powerful customer acquisition systems, deepening public mindshare.

CREATING DESTINATION BRANDS FOR REGIONAL BUSINESS DEVELOPMENT:
A destination gTLD like dot-London would automatically create thousands of sub brands like, taxi.London, shop.London and so forth. Each of these sub brands may be sold or rented out to highest bidders. Thousands of standalone local brands may wish to become a sub brand under the city’s master gTLD, like Maxxi.London, Digitech.London, Microlink.London or Cooper.London. Such brands will enjoy the benefit of affixing themselves to the London brand hierarchy and find this domain an easier way to remember than the extra luggage their current domain names already carry.

CREATING GENERIC NAME BRANDS FOR GLOBAL MARKETS:
The most dynamic and volatile parts of the gTLD are generic names. Who will finally be the owner of mighty vertical brands like .rice, .home, .casino or .phone, and how much would they be willing to spend in bidding wars in order to achieve such market dominating name identities? Especially, such gTLD ownerships will immediately create worldwide sub branding opportunities to be fitted under a single generic brand and create successful money trees. Once this game is properly understood, it certainly allows the creation of 'billion dollar domain babies' where superpower naming ideas become billion-dollar intellectual properties for their holders.

CREATING VERTICAL MARKET CERTIFICATION BRANDS
Associations can take a lead and apply for the most appropriate dot generic name brand for their vertical markets and allow its entire qualified members an exclusive use of that name. Example American Bankers Association is applying for .bank for all its members wishing to use along with their name identity as morgan.bank or BCOA.bank as a safe and secure device to interact with consumer. Such certification via controlled domain name distribution is another way to assist members in a vertical market.  There many other options for associations to provide leadership and value added membership services by using gTLD platforms.

HOW WHERE AND WHEN TO START?
Marketing and strategic planning must start internal discussions to energize their immediate and long term image strategies based on authoritative analysis and gTLD recommendations. The more an internal organization knows about its current portfolio of all name identities in use, the more they would equip themselves to cope with the dramatic changes ahead.

For more details please contact:

Kristal Wallis
kw@azna.com